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    DEFINITION New to the world products are those which are completely new and different to pre existing products and have not been on the market before New to the world products are far less common than line extensions and me too products New to the world product ideas are derived from technological advances and new found ingredients

  • Benefits of a product line extensionTHE Marketing Study

    A product line extension is any new product brought to market that is in the same product category that the firm already produces and markets And a product category is related set of productssuch as dairy products computer products furniture motor vehicles and so on

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  • What is Product Line Extension Examples Pros and Cons

    Jun 02 2020  The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category The Product Line Extension can be in the form of new colors forms shapes sizes flavors packaging and ingredients The main idea and agenda behind the same are to increase the sales

  • 4 Innovative Product Line Extension Examples The/Studio

    Oct 31 2019  This innovative product line extension comes with a healthy dose of inclusivity advocacy and social awareness and is 100 on target for conscious consumers in the 2019 market 2 Dyson and the Airwrap When Dyson made the surprising shift into the hair tools industry with the premium priced Supersonic hairdryer they enjoyed instant success

  • Brand Extension Definition Types Examples Feedough

    Dec 30 2019  A line extension is the extension of the product line while the brand extension is the extension of the width of the product mix In simple wordsLine extension involves an extension of the existing product category For example Coca Cola releasing its Diet Coke variant was a line extension where the product didn t release in a

  • What Are Examples of Product Line Extension

    Apr 05 2020  An example of a product line extension is the Toyota Lexus brand which is a high end extension of the basic Toyota brand that targets consumers looking for bargains Diet Coke is a product extension of Coke introduced to meet the need for a low calorie cola drink A product line extension must promote the single idea associated with a brand s

  • Brand Extension The Benefits and Pitfalls

    extension can also by extending same product and same brand with different product features e g introducing new flavors and selling different sizes of packaging From risk management perspective brand extension poses more risk than line extension Poorly executed extension of brand to new product categories can jeopardize

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  • Brand Extensions The Good the Bad and the Ugly

    Jul 15 1990  A study of 7 000 supermarket products introduced in the 1970s found that fully two thirds of the ninety three products that grossed over 15 million were line extensions 2 The most real and marketable assets of many firms are the brand names they have developed Thus one growth option is to use those assets to penetrate new product

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    Building Your Brand with Brand Line Extensions This file is third in a five part series on building and developing a brand in the market The first file outlined the importance of branding and the process of creating a brand for a new product while the second file examined flanker branding strategies This series continues with discussion of brand line extensions

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  • Extensions of marketing authorisations questions and

    The invented name of the medicinal product will be the same for the extension as it is for the existing Marketing Authorisation of the medicinal product The addition of a qualifier suffix e g Invented name qualifier is not possible within the same Marketing Authorisation as this would result in a different invented name It should be clear that the complete name of the

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    Extension applications in MRP/DCP July 2006 Page 4/8 An application in accordance to Art 10 1 of Dir 2001/83/EC generic application When the extension is a change to a generic product as defined in article 10 2 b Example 5 A 5mg A 10mg A is a complete dossier MAH X Extension MAH X A is an extension of A and also considered as a

  • Product Line Extension Strategy Your Business

    Product Line Extension Strategy A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you Extending a product line involves adding new features to existing products rather than developing completely new products This

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  • Brand Extension A Strategy for Competitive Advantage

    product in the same product class or to a product category altogether new to the company it is called horizontal brand extension According to Aaker and Keller 1990 based on their focus there are two varieties of horizontal brand extensions viz line extensions and franchise extensions In line extension a current brand name is used to

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  • 10 Steps For Successfully Launching A New Product Or Service

    Jan 24 2013  Launching a new product or service isn t what is used to be In the good old days you could hire a PR agency to craft a press release and set up a press tour Before the big launch date

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  • Product Line and Product Mix Boundless Marketing

    Product Line Extensions A product line extension is the use of an established product s brand name for a new item in the same product category Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors forms colors added ingredients or package sizes

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  • Introducing and Naming New Products and Brand Extension

    Introducing and Naming New Products and Brand Extension For a given company there can be variety of product and services under different brands Brand product matrix is used to better understand current offering of the company This matrix helps companies understand product line product category and brand portfolio brands for different

  • Product line extensions and pricing strategies of brand

    Product line extension was defined as the appearance of another product that a company introduces within the same market after its existing product Drug prices were average wholesale prices from the Drug Topics Red Book The relationship between product line extension and market success was examined using a logistic regression analysis

  • Brand Extension Explained With Examples

    Apr 21 2021  2 Product form extension Line extension is when the brand is launched in a different form from the present form If the different product formed is an entirely new product category it will be termed as a brand extension rather than a product from the extension For example Google is extended now to mobile phones industry and called as