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  • Introducing and Naming New Products and Brand Extension

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  • Benefits of a product line extensionTHE Marketing Study

    A product line extension is any new product brought to market that is in the same product category that the firm already produces and markets And a product category is related set of productssuch as dairy products computer products furniture motor vehicles and so on

  • Product line extensionWikipedia

    A product line extension is the use of an established product brand name for a new item in the same product category Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new

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    DEFINITION New to the world products are those which are completely new and different to pre existing products and have not been on the market before New to the world products are far less common than line extensions and me too products New to the world product ideas are derived from technological advances and new found ingredients

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  • Line extension application Types of marketing

    A line extension is an important extension of an existing marketing authorisation which is why a separate application for a marketing authorisation is needed for a line extension pursuant to article 12 or 13 of Directive 2001/82/EC The holder of this marketing authorisation is the same as for the other products in the line

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  • Product Line Extension Strategy Your Business

    Product Line Extension Strategy A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you Extending a product line involves adding new features to existing products rather than developing completely new products


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  • Pros and Cons of Expanding Your Product Line

    Jun 07 2004  A There are many reasons to add new products or line extensions to your company s product mix In fact line extensions may be the answer to building sales and moving your company in a

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  • Brand Extension The Benefits and Pitfalls

    extension can also by extending same product and same brand with different product features e g introducing new flavors and selling different sizes of packaging From risk management perspective brand extension poses more risk than line extension Poorly executed extension of brand to new product categories can jeopardize

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  • Brand Extension A Strategy for Competitive Advantage

    product in the same product class or to a product category altogether new to the company it is called horizontal brand extension According to Aaker and Keller 1990 based on their focus there are two varieties of horizontal brand extensions viz line extensions and franchise extensions In line extension a current brand name is used to

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  • Red Line Jerusalem Light Rail Wikipedia

    The Red Line is the first section in operation of the tram system in Jerusalem known as the Jerusalem Light Rail became fully operational on December 1 2011 The line is 13 9 kilometers 8 6 mi long with 23 stops Extensions to the red line are currently under construction to the northern suburb of Neve Yaakov and to Hadassah Ein Kerem Hospital to the southwest